- Tamara Masters, Arul Mishra, & Himanshu Mishra (2017). Phantom Limb and a New Approach to Understanding the WTA–WTP Disparity. Journal Of Neuroscience, Psychology, And Economic 10(2-3)
- Sangkil Moon, Arul Mishra, Himanshu Mishra & Moon Young Kang (2016). Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies. Journal of International Marketing Vol. 24(3)
- Himanshu Mishra & Arul Mishra (2016). Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making. PLOS ONE http://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0145159
- Himanshu Mishra, Arul Mishra & Oscar Moreno (2015). Bias in Spatial Risk Assessment. Management Science. 61(4).
- Keith Botner, Arul Mishra & Himanshu Mishra (2015). What’s in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Non-Profits. Journal of Marketing Research. 52(1).
- Jessica Rixom & Himanshu Mishra (2014). Ethical ends: Effect of abstract mindsets in ethical decisions for the greater social good. Organizational Behavior and Human Decision Processes.
- Himanshu Mishra, Arul Mishra, Jessica Rixom & Promothesh Chatterjee (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes. Vol. 121.
- Ata Jami & Himanshu Mishra (2013). Downsizing and Supersizing: How Changes in Product Attributes Influence Consumer Preferences. Journal of Behavioral Decision Making.
- Arul Mishra, Himanshu Mishra & Tamara Masters (2012). The Influence of Bite-Size on Quantity of Food Consumed: A Field Study. Journal of Consumer Research. Vol. 38. http://papers.ssrn.com/sol3/papers.cfm?abstract_id…– opens new window
- Himanshu Mishra, Arul Mishra & Baba Shiv (2011). In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster. Psychological Science. http://papers.ssrn.com/sol3/papers.cfm?abstract_id…– opens new window
- Arul Mishra & Himanshu Mishra (2011). The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research.
- Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2010). How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences. Journal of Marketing.
- Arul Mishra & Himanshu Mishra (2010). We Are What We Consume: The Influence of Food Consumption on Impulsive Choice. Journal of Marketing Research.
- Arul Mishra & Himanshu Mishra (2010). Border Bias: The Belief that State Borders can Protect against Disasters.Psychological Science.
- Arul Mishra, Himanshu Mishra & Dhananjay Nayakankuppam (2009). The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences. Psychological Science. Vol. 20 (7).
- Himanshu Mishra, Baba Shiv & Dhananjay Nayakankuppam (2008). The Blissful Ignorance Effect: Pre versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information. Journal of Consumer Research. Vol. 35.
- Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2007). Seeing Through the Heart’s Eye: The Interference of System 1 in System 2. Marketing Science. Vol. 26, 666-678.
- Himanshu Mishra, Arul Mishra & Dhananjay Nayakankuppam (2006). Money: A Bias for the Whole. Journal of Consumer Research. Vol. 32.
- Dhananjay Nayakankuppam & Himanshu Mishra (2005). The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses. Journal of Consumer Research. Vol. 32.