Co-Director, Initiative for Consumer Decision Making

The Initiative for Consumer Decision Making is an industry outreach program created to increase research collaboration between industry and academia. The insights generated from this collaboration are effectively integrated into competitive business strategies and marketing practices in addition to furthering research in the academic domain. Some such collaborations are

Elasticities and optimal pricing strategies/Applying Artificial Intelligence to identify consumers with highest profit potential. /Using adaptive learning to understand the real impact of promotions in grocery stores. /Large scale field experiments to test the effectiveness of in-store marketing activities.

Co- Founder and Co-organizer, JDM Winter Symposium

This annual symposium at Snowbird (Utah) brings together scholars from different fields such as Business, Psychology and Economics. It explores and stimulates discussions on issues relevant to Judgment and Decision Making.